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Your Brand and Search: Opportunities & Pitfalls

October 4, 2007
• Presented By: Target Marketing
• Sponsored By: SendTec
• Duration: One hour

• Speakers: Terence Ross, Partner, Gibson, Dunn & Crutcher; Irv Brechner, Executive Vice President of Business Development, SendTec; Janel Landis, Director of Search Marketing, SendTec

• Moderator: Hallie Mummert, Editor in Chief, Target Marketing

View this Webinar


You’ve spent years, even decades, building your brand. It’s one of your most valued assets. But as search has grown exponentially and affiliate marketing becomes very popular, many companies have lost control of their brands, resulting in consumer confusion in the “wild wild west” of the Internet.

In this webinar, you’ll get a critical education about protecting your brand and the corresponding ROI in the digital age. You’ll see through the eyes of SendTec’s experts and renowned intellectual property attorney Terence Ross, a partner at Gibson, Dunn & Crutcher, a firm with extensive experience in trademark issues for Internet-based companies.

You’ll learn:
- How to obtain trademark protection from the search engines
- How to control affiliates via a “rules of engagement” program
- The ins and outs of bidding on your brand … and your competitor’s

When it comes to your brand and search, affiliate marketing and online tactics, knowledge is key. Once you understand what you’re up against and learn the best practices, you’ll be able to craft a program to maintain control of your brand and its ROI.

To view this webinar, click here.
 

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