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You Can’t Manage What You Don’t Measure

May 5, 2010
• Presented By: Target Marketing
• Sponsored By: HP
• Duration: One hour

• Speakers: David Hess, Vice President of Sales & Marketing, Proven Direct/Proven Pictures; Dianna Bisswurm, Director of Industry Outreach, ISSA; Lisa Jones, President, Business Direct Marketing; Jim Gabalski, Director, Strategy Services, Emerge Partners

• Moderator: Barb Pellow, Associate, InfoTrends and Principal, Pellow & Partners

View this Webinar

In today's economy, the marketing budget is under scrutiny. Marketers and print service providers need to energize their knowledge of direct marketing quantification and take your business to a new level of profitability and success.

View this free webinar and you'll hear about how to:
* provide insight to establish your course
* quantify your objectives
* measure your effectiveness
* identify tools to increase your profitability

You will hear from marketers and marketing service providers about techniques they have used that are practical and easy to apply for your next direct marketing campaign.

Click here to watch this webinar today!



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