Winning Over Today's Tough Prospects . . . with Innovative Direct Mail

• Presented By: Inside Direct Mail
• Duration: One hour

Speakers: Wayne Pick, Executive Creative Director, Rapp New Zealand; Kim Pick, Head of Copy, Rapp New Zealand



Moderator: Ethan Boldt, Editor, Inside Direct Mail

Direct mail prospects have never been tougher than in today's squeezed economy, as many folks are suffering from the double-whammy of fiscal and time poverty. No better time, then, to break free of formulaic direct mail and get truly innovative with efforts that make it past tough gatekeepers. In other words, create direct mail that not only doesn't intrude, but may even be welcomed by these prospects.

Join us as multi-award winning Wayne Pick and Kim Pick, executive creative director and head of copy at Rapp Collins New Zealand, demonstrate step-by-step how there is a creative way out of this puzzle that we find ourselves in. Their work has won over 80 major international awards in the past 3 years alone, including DMA Gold Echos.

Register for this valuable webinar to explore:
- Tips to creating winning direct mail offers
- Examples of successful & innovative direct mail efforts
- How to win over your prospects' hearts, minds and wallets with creative mail

Click here to register for this webinar today!