Who Moved the Sales? Why marketing attribution is so crucial to track, yet so hard to do
Sponsored by: DOMO
Speakers: Chuck McLeester, Target Marketing Blogger, Marketing Strategist & Analyst; Rick Tolman, Sr. Director Digital Marketing, DOMO
Marketing attribution is the Othello of our industry: minutes to learn its importance, but a lifetime to master its execution. The old John Wanamaker quote was "I know half of my marketing works, I just don't know which half." And a hundred years later, most companies are still in that same boat. We still have a very hard time telling which parts of our marketing contributed to which sales, and why.
Join us on this educational webinar to learn what's keeping you from identifying which marketing works and which doesn't, including:
- The factors clouding marketing attribution for most companies;
- How to build and execute a successful marketing attribution plan; and
- The keys to executing that plan and applying the learning to you next campaign.