What's in a Review? - Drawing marketing insights from your consumer-generated content
Sponsored by: Bazaarvoice
Speakers: Valeria Maltoni, Strategizer/Author, Conversation Agent; Carrie Griffiths, Client Partner, Bazaarvoice; Andrew Minard, Lead Data Analyst, Bazaarvoice
So far, in this Consumer Generated Content series, we have covered Type, Volume and Reach.
Imagine that once you have many types of content, you have a lot of it – and it’s trusted, and you’re getting it to many different places... Now you have to ask yourself, “What am I learning from all of this CGC, and how will it help me to better compete?”
The holistic value of a healthy CGC program extends beyond conversion lift to an e-commerce site. Analytics show you the performance of your word of mouth program. For example: