It can take more than 20 contacts to turn a business prospect into a sale, and even more hands-on nurturing to turn them into repeat customers. However, in 2012, there are more new ways to make those contacts than ever before. Most (but not all!) business customers have smartphones. Most business customers are active on social media. Direct mail and email both still has great impact for many marketers, but work a lot better when they're surrounded by a supporting campaign. How can you use that arsenal of media channels to reach and sell to businesses like never before?
Join our roundtable panel of B-to-B marketing experts to discuss:
-Which social networks are worthwhile for B-to-B marketing, if any?
-How do traditional methods of B-to-B marketing work with new, digital channels?
-Is mobile more important to B-to-B than B-to-C?
-How do you construct multichannel strategies that encourage busy B-to-B prospects to interact across channels?
Sponsored by Infogroup Targeting Solutions
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