A webinar, or webinar series, can be a strong performer in a marketer's demand-generation program. But one of the key mistakes that reduce the return on this marketing investment is sending the entire batch of registrant and/or attendee names over to sales immediately for conversion.
Instead, learn how to maximize the value of these prospects with:
• lead evaluation strategies
• data collection ideas for additional qualification
• nurturing best practices
• tips for perfecting the sales hand-off process
Click here to view this free webinar today!