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Webinar Leads Demystified – Best practices for leveraging both webinar registrants and attendees

April 28, 2010
• Presented By: Target Marketing
• Sponsored By: ON24
• Duration: One hour

• Speakers: Dan McDade, President & CEO, Point Clear; M.H. “Mac” McIntosh, President, Mac McIntosh Inc.

• Moderator: Hallie Mummert, Editor in Chief, Target Marketing

• Click Here: Webinar Leads Demystified

A webinar, or webinar series, can be a strong performer in a marketer's demand-generation program. But one of the key mistakes that reduce the return on this marketing investment is sending the entire batch of registrant and/or attendee names over to sales immediately for conversion.

Instead, learn how to maximize the value of these prospects with:
• lead evaluation strategies
• data collection ideas for additional qualification
• nurturing best practices
• tips for perfecting the sales hand-off process

Click here to view this free webinar today!


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