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Triggered Emails: Delivering the “Right Message at the Right Time"

September 14, 2010
• Presented By: Target Marketing
• Sponsored By: Silverpop
• Duration: One hour

• Speakers: Loren McDonald, VP Industry Relations, Silverpop

• Click Here: Triggered Emails: Delivering the "Right Message at the Right Time"

With social media increasingly competing for your customers' attention and their inboxes becoming inundated with undifferentiated "batch and blast" messages, delivering the "right message at the right time" has become paramount. Automated, or trigger-based emails have become a key "must-do" approach to increasing consumer relevance and marketing ROI. In fact, emails, such as those triggered by customer Web site behavior, deliver more than nine times the revenue than standard broadcast emails, according to a study by JupiterResearch, now Forrester Research.

In this free Webinar, you'll learn how a variety of companies are supplementing their broadcast and targeted programs with automated emails that dramatically increase revenue from a very low volume of emails. Using minimal resources, one ecommerce company deploys a series of automated and lifecycle emails such as - welcome, cart abandonment, purchase anniversary, birthday, shipping/order notifications and reactivation - that generates 40 percent of its email revenue from only 4 percent of its email volume.

Loren McDonald with Silverpop will share:
* Why automated emails are critical to success
* The most common type of triggered emails
* Multiple examples and sample results
* Best practices on welcome and cart abandonment programs

Click here to view this webinar today!


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