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Using Mobile for E-mail Campaigns: A Primer

September 10, 2009
• Presented By: Target Marketing
• Sponsored By: Lyris, Inc.
• Duration: One hour

• Speakers: Blaine Mathieu, CMO, Lyris Inc.

• Moderator: Hallie Mummert, Editor in Chief, Target Marketing

View this Webinar

Are you an e-mail marketing professional, but have no idea where to begin with mobile marketing? You're not alone.

You know mobile marketing is a powerful (and popular) marketing channel, and you know you should at least test a program. But you need a little guidance on how to get started with this high-impact medium.

Spend a worthwhile hour with Lyris Chief Marketing Officer, Blaine Mathieu, who will share:
* The basic "how-to's" of mobile marketing
* A review of key terminology
* Examples of how to get started and generate positive results quickly
* How to integrate mobile marketing with e-mail marketing to optimize your program results

By integrating mobile marketing with your e-mail marketing campaigns, you can improve your ROI rapidly - and stand out from your competitors at the same time. And best of all, mobile campaigns can be tracked, monitored and analyzed just like e-mail campaigns.

All webinar attendees will be offered a free copy of Lyris' Mobile Marketing How-to Guide - a perfect complement to the presentation and a great resource for you and your team.

Click here to view this webinar today!


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