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Two Multichannel Case Studies: Zions Bank and Stop Hunger Now (2011 InterACT! Virtual Show session)

November 29, 2011
• Presented By: Target Marketing & Printing Impressions
• Duration: One hour

• Speakers: Rod Brooks, President and CEO, Stop Hunger Now; Chessney Barrick, Director of Marketing and Communications, Stop Hunger Now; Matthew Wilcox, eBusiness Director, Zions Bancorporation

• Moderator: Ethan Boldt, Chief Content Officer, DirectMarketingIQ

• Click Here: Two Multichannel Case Studies: Zions Bank and Stop Hunger Now (2011 InterACT! Virtual Show session)


Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.

So many channels to choose from, but which ones will work together successfully for a campaign? This power hour will cover two shining examples of multichannel success, including one in the financial services arena and the other in fundraising.

In an effort to expand the number of banking products per household, Zions Bank embarked on an ambitious multichannel campaign that involved direct mail with personalized URLs, email, paid search and phone.

The Haiti Relief multichannel campaign was launched by Stop Hunger Now the day after the devastating earthquake hit, and throughout the year it used email, direct mail and social media to encourage steady donations.

Click here to view today!
 

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