Turbocharge Your Online Lead Efforts

June 9, 2009

• Presented By: Target Marketing
• Sponsored By: eBureau

• Speakers: Gerry Brown, Associate Analyst, Bloor Research; Jeff Liebl, VP of Marketing & Business Development, eBureau

• Moderator: Hallie Mummert, Editor in Chief, Target Marketing

• View this Webinar

Over the years, direct marketers have mastered the use of external marketing databases, predictive modeling and list segmentation to optimize response rates from direct mail campaigns. As new customer acquisition efforts migrate to the Internet, how can external data and analytics by applied? How can online lead generation campaigns be optimized, without breaking the budget?

In this webinar, Jeff Liebl, VP at eBureau, and Gerry Brown, analyst for Bloor Research, will explore smart, affordable ways direct marketers are improving performance by integrating data verification, lead enhancement and predictive scoring techniques into their real-time, interactive online campaigns.

Click here to view this webinar today!