Triggers, Events and Marketing Automation - Pair the right data with the right strategy for success

Marketing automation tools offer companies the ability to streamline marketing contact processes, respond to in-market leads more quickly and win more sales opportunities for stronger customer lifetime value.

But technology is not strategy. To reap the benefits of marketing automation, marketers need to know the difference between tactics and strategies or risk chasing the wrong results-and, in some cases, the exact opposite of what they intended.

In this 60-minute, example-driven session, you'll gain practical advice and application ideas for both marketers and the agencies that support them. Areas that will be covered include:

• benefits of marketing automation
• how to develop sound business rules for triggers
• what contact should and shouldn't be automated
• where automation fits into your overall marketing program

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