Who would have thought The New York Times would publish an article that called statistics sexy? On August 5, 2009, reporter Steve Lohr wrote: "In field after field, computing and the Web are creating new realms of data to explore ... And the digital data surge only promises to accelerate, rising fivefold by 2012, according to a projection by IDC, a research firm."
This surge is powering a revolution in marketing analytics, creating new opportunities for companies to solve some of their toughest customer insight challenges. But it also heats up the level of competition. Are you ready?
Get a peek into the future with Dave Frankland, senior analyst at Forrester Research, who will reveal:
* factors driving this transformation
* new technologies available and coming to market
* which ideas are gaining traction
* the impacts on organizational structure
Click here to view today!