Travel Marketing in the Internet Age (2016 IMV Virtual Conference Session)
Speakers: David Naczycz, Founder, Urban Oyster / NYC Urban Adventures; Jennifer Andre, Director of Sales, Media Solutions, Expedia; Christy Ciambor, Destination Marketing Manager, Travel Juneau
Check out this webinar, originally offered as a session at 2016 Integrated Marketing Virtual Conference.
Gone are the days where a family would go to their trusted travel agent for help planning their annual summer vacation. Instead, with the rise of travel research and bookings on the Internet, the US Labor Department has forecasted a 12 percent drop in travel agent jobs by 2024. And that's not all that's changing.
The savvy traveler of the 21st century expects more from everything: the booking experience, the transportation, the destination and the overall experience, and they're not afraid to vote with their dollars. So how can the marketers within the travel and hospitality industry best respond to their customers?