In today's customer-centric world, one-size-fits-all campaigns just don't perform as well as they used to. You can coax far better response rates and forge stronger customer relationships by leveraging personalization throughout your marketing programs for more meaningful-and thus more profitable-communications with prospects and customers.
Integrating customized marketing efforts across channels is not as complicated as you might think. In just an hour, you will learn:
* What results you can achieve through personalization
* A variety of ways to incorporate variable images and text into campaigns
* The on-demand technologies available to power your program
* How to integrate personalized communications into your existing marketing program