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Optimizing Lead Generation and Management: Top 5 Strategies to Turn More Leads into Customers

February 6, 2013
• Presented By: Target Marketing
• Sponsored By: Marketo
• Duration: One hour

• Speakers: David Lewis, Founder & CEO, DemandGen International

• Moderator: Thorin McGee, Editor in Chief, Target Marketing

• Click Here: Optimizing Lead Generation and Management: Top 5 Strategies to Turn More Leads into Customers


Capturing leads is a key goal for many marketers, but what happens next can make or break your success as a marketer. How can you manage and nurture those leads to maximize conversions, engagement and ultimately sales?

Many marketers never optimize their lead generation and management efforts. This may be due to a lack of time or resources, but the reality is that taking time to automate and optimize these processes can dramatically improve marketing performance and your own productivity.

This educational webinar, taught by lead management expert David Lewis, author of the book Manufacturing Demand, will show you how to:
-Fully automate and integrate the key principles of lead management
-Define your lead funnel to better align marketing and sales
-Apply principles of lead scoring to quickly identify the most qualified leads
-Implement triggered lead nurturing campaigns to automated personalized interactions with leads
-Measure success and business impact to prove the value of your programs

Sponsored by Marketo

Click here to view this free webinar today!


 

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