Email marketing's effectiveness and ROI have been proven, but many business owners are still concerned about spam. Will my email messages get to the inbox? How do I avoid being lumped in with spammers? The good news - by following email best practices, your emails are more likely to be delivered.
This session will provide research highlights from an Aberdeen Group email deliverability study and practical tips for improving deliverability rate. Participants will also learn how email deliverability is essential to maximizing ROI for email marketing campaigns and how best to improve the performance of your email marketing campaigns.
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