Transactional data has long been proven effective in targeted marketing campaigns. When combined with advanced analytical techniques, the power of transactional data is unparalleled in terms of predictability.
This webinar will examine types of data currently available to the marketers, how advanced analytics are employing various types of data, and sources for transactional data. Since co-op companies are the largest and the most successful compilers of transaction data, the co-op environment and their eco system will be discussed as well, covering various types of data consortiums and business models.
Specifically, we will discuss:
-Various data types: Differences between basic demographic / firmagraphic data and transaction data
-Basic analytics and statistical modeling
-Typical usage cases of transaction data in advanced analytics
-Different types of co-op companies
This webinar is for marketers with basic understanding of analytics and mechanics of direct marketing, who would like to learn about available data sources and their usage to increase the effectiveness of their marketing dollars.
Sponsored by: Infogroup
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