Sustainability and the Book Market

August 12, 2010

• Presented By: Book Business
• Sponsored By: HP
• Duration: One hour

• Speakers: Todd Pollak, Program Manager-Book Sector, Green Press Initiative; Lisa Serra, Director of Corporate Paper Procurement, Scholastic Inc.

• Moderator: Barb Pellow, Associate, InfoTrends and Principal, Pellow & Partners

• Click Here: Sustainability and the Book Market

Each year, approximately 25 million trees are used to make books sold in the United States-over 1,00 times the number of trees in New York City's Central Park. Many of these trees are sourced from endangered forests with environmental impacts on the people and wildlife that rely on them.

The book industry is rapidly implementing practices that minimize negative social and environmental impacts. Over 250 publishers, representing about 50% of the book industry's market share, have either developed strong environmental policies.  This webinar is designed to share best practices in the book industry on sustainability.

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