Does your Web site have more holes than Swiss cheese? Instead of pumping more leads through under-performing sales processes, it's time to plug the holes that let your prospects slip away-and immediately improve return on marketing spend. Learn how to strengthen your online conversion rate by:
* identifying where your selling processes fail
* structuring a solid test strategy based on realistic goals
* analyzing results with confidence
* mapping out a plan for continual optimization
Sponsored by Bridgeline Software
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