Site Search: Your Online ROI Answer Button
Sponsored by: Swiftype
Speakers: Lukasz Zelezny, Head of Organic Acquisition, uSwitch.com and Praveena Khatri, Vice President of Marketing, Swiftype
Site search is the ultimate window to your customer's intentions. When a visitor takes the effort to go to your website or application’s search box and enter in a search term, it reveals not just what they're looking for, but a higher level of interest and willingness to take action. These queries can also reveal important information about what content you're missing or synonymous terms you should be adopting to ensure your visitors are getting the most relevant content.
Search is an important function of your website, and yet, many companies don't optimize, test, or reassess their site search at all. This is a major missed opportunity for any marketer.
Join us on this live webinar to learn how you can make the most of your own site search, including how to:
• Mine your search for lead generation and SEO insights
• Test and optimize your site search function
• Convert more site search users into buyers
• And more!