Saving Money on What Goes in the Mail While Delivering ROI
Sponsored by: Canon Solutions America
Speakers: Kurt Ruppel, Director, Postal Policy and Marketing Communications, IWCO; Coakley Workman, Manager, Mail Innovations, USPS
Do you want to save money on postage while improving the overall effectiveness of your direct mail? We all do. One way to accomplish this is to send less mail, but that's not always a good idea. You understand that direct mail is one of the most powerful ways to communicate with current customers, especially when it comes to new customer acquisition and reactivating dormant accounts.
This webinar will focus on techniques for making your direct mail more engaging and interactive while leveraging savings from the 2017 postal promotions.
Key topics for discussion: