• Presented By: Target Marketing & Printing Impressions
• Duration: 30 minutes
• Speakers: Brian Lewis, Vice President, Engine Ready
• Moderator: Ethan Boldt, Chief Content Officer, DirectMarketingIQ
• Click Here:
PureFlo Landing Page Case Study (2011 InterACT! Virtual Show session)
Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.
PureFlo, a home and office water delivery and commercial coffee service, wanted to grow its San Diego-based business through pay per click (PPC) advertising and match the messaging of its advertising with optimized landing pages. With the help of Engine Ready, it set up a PPC campaign to get the online marketing strategy moving ahead as quickly as possible. Then, when PureFlo said that it wanted to focus specifically on increasing leads for its office water delivery, Engine Ready began working on a targeted landing page to increase business in that area. Find out how this targeted lead generation page was created and how it increased conversions by 118 percent.
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