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Profiting From Online Lead-Gen Strategies: B-to-B and Consumer Case Studies

October 23, 2008
• Presented By: Publishing Executive
• Sponsored By: ARGI
• Duration: One hour

• Speakers: Maurice Bakley, VP, Web Business, FierceMarkets; Olga Lugones, Research Director, Travel + Leisure

• Moderator: Bill Amstutz, Managing Partner, Strategic Media Operations

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With the economy in turmoil and many magazines' ad pages flat or declining, publishers' online advertising pursuits are a more critical piece of the revenue pie than ever. And, as marketers demand more measurement and better ROI, it's important that publishers have an effective lead-generation platform in place that allows them to craft products that deliver measurable results for their customers.

Join Publishing Executive as we examine the successful online lead-generation approaches of leaders in this space-FierceMarkets and Travel + Leisure magazine-and get some practical insights from Bill Amstutz, managing partner of Strategic Media Operations, a New York City-based consultancy.

Register now for this FREE webinar, and you'll:

  • learn what trends are impacting the optimization of online lead-gen
  • get advice on increasing the effectiveness of traditional space ads
  • find out best practices employed by FierceMarkets and Travel + Leisure in their own lead-gen pursuits
  • hear real-world success stories advertisers are finding on publishers' Web sites

Couldn't make it on October 23? No problem! Publishing Business webinars are archived for 90 days after the live event. Beginning on October 24, with your webinar registration, enjoy the ability to access this event on-demand as often as you'd like.

Click here to view this webinar today!


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