With the economy in turmoil and many magazines' ad pages flat or declining, publishers' online advertising pursuits are a more critical piece of the revenue pie than ever. And, as marketers demand more measurement and better ROI, it's important that publishers have an effective lead-generation platform in place that allows them to craft products that deliver measurable results for their customers.
Join Publishing Executive as we examine the successful online lead-generation approaches of leaders in this space-FierceMarkets and Travel + Leisure magazine-and get some practical insights from Bill Amstutz, managing partner of Strategic Media Operations, a New York City-based consultancy.
Register now for this FREE webinar, and you'll:
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