Position Your Brand to Maximize FundRaising Success

• Presented By: FundRaising Success
• Duration: One hour

Speakers: Sarah Durham, Founder and Principal, Big Duck; Nancy Schwartz, President, Nancy Schwartz & Company; Larry Checco, President, Checco Communications and author of "Branding for Success"



Moderator: Margaret Battistelli, Editor in Chief, FundRaising Success

Today's consumers/donor are bombarded with thousands of marketing images every week, making it way too easy for your organization's message to get lost in the shuffle. But with the proper focus on establishing and maintaining your brand, you can keep your important message front and center.

In this webinar, you'll learn:
* How to establish a strong, memorable brand for your organization
* How to create a powerful tag line that will bolster your organization's brand
* How to monitor consistency of your brand across channels

Full participation in "Position Your Brand to Maximize FundRaising Success" is applicable for 1 point in Category 1.B - Education of the CFRE International application for initial certification and/or recertification.

Registration fee: $65
Enter coupon code fsholiday to enjoy a special holiday registration fee of $45, compliments of FundRaising Success!

Couldn't make it on December 17? No problem! FundRaising Success webinars are archived for 90 days after the live event. With your webinar registration, enjoy the ability to access this event on-demand as often as you'd like. Click here to access all upcoming an on-demand webinars.

To view this webinar, click here!