Over the past few years, an abundance of marketing data, both online and offline, has become available to marketers. While this is ultimately a great opportunity for marketers, today most of them are not used to working with such large volumes of data.
Data visualization can help marketers gain insight from this information. This session will cover the use of data visualization in online marketing. You'll also hear an in-depth case study about Progressive Insurance's analytics framework and a discussion on the nuances of the data and the benefits.
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