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Optimizing Online and Offline Marketing with Data Visualization

May 21, 2009
• Presented By: eM+C
• Sponsored By: Tableau Software
• Duration: One hour

• Speakers: Pawan K Divakarla, Process Manager, Progressive Insurance; Niels Hoven, Marketing Analyst, Tableau Software

• Moderator: Melissa Campanelli, Editor in Chief, eM+C

• View this Webinar


Over the past few years, an abundance of marketing data, both online and offline, has become available to marketers. While this is ultimately a great opportunity for marketers, today most of them are not used to working with such large volumes of data.

Data visualization can help marketers gain insight from this information. This session will cover the use of data visualization in online marketing. You'll also hear an in-depth case study about Progressive Insurance's analytics framework and a discussion on the nuances of the data and the benefits.

Join us for this free webinar to learn about:

  • Optimizing your Google Adwords spend
  • Using data visualization software to set your SEO strategy
  • Analyzing your Web analytics data

Click here to view this webinar today!

 

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