Optimizing the Customer Experience for Small Business
Sponsored by: Webgility
Speakers: Jeanette McMurtry, Author of Marketing for Dummies
Customer experience, CX for short, is the most important aspect of marketing today. Making sure that the audience you're reaching has a great experience with you before, during and after the purchase is the best way to guarantee both customer acquisition and retention.
But getting the experience right is difficult enough for large firms with huge budgets to put into things like integration. What steps can smaller businesses take to ensure they deliver an experience customers will love and want to come back to?
Join us on December 19 to hear how you can give your customers a great experience, without a great big budget to spend on it. Including:
- How do you control how customers perceive you?
- What makes for a good experience with your brand before and after the purchase?
- How can you keep the experience consistent across channels and different steps in the buyer journey?
- And more!
Come to this session armed with your questions. You'll be able to submit questions directly to our panelists for a live Q&A session during the hour.
Sponsored by Webgility
Can’t make it on December 19th? No problem! Target Marketing webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.