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Mobile Hands-On Workshop – Marketing in the Multiscreen Era (2012 Integrated Marketing Virtual Conference session)

August 16, 2012
• Presented By: Target Marketing & Printing Impressions
• Sponsored By: Compuware
• Duration: 35 min

• Speakers: M.J. Anderson, CMO, Trekk Cross-Media

• Moderator: Heather Fletcher, Senior Editor, Target Marketing

• Click Here: Mobile Hands-On Workshop – Marketing in the Multiscreen Era (2012 Integrated Marketing Virtual Conference session)


Click above/below to view this webinar, originally offered as a session at the 2012 Integrated Marketing Virtual Conference.

Smartphones now represent more than 50% of US mobiles, tablets ownership is growing by leaps, and mobile email viewership increased 81% last year. In addition, mobile opens up a world of cross-channel opportunities with QR Codes and the mobile Web.

But in a space where screens fluctuate from 3 inches to more than 10; operating standards vary from iOS to Android, Windows and BlackBerry; and marketing standards range form phone calls and SMS to the full mobile web and even custom-developed apps; it's also completely fractured.

Come to this hands-on session to see what marketing actually looks like when it goes mobile.

Click here to view this 2012 Integrated Marketing Virtual Conference session.

 

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