Marketing Project Management 101: Six Project Management Skills Every Marketer Needs to Know
Sponsored by: Workfront
Speakers: Brent Bird, Solutions Marketing Manager, Workfront; Jason Falls Author and SVP of Digital Strategy Elasticity
In the fast-moving, deadline driven environment of a marketing team, planning and executing projects like a well-oiled machine is critical. However, most marketers didn’t learn even the basics of project management in school, and most are expected to pick up best practices of project management on the job. There’s nothing more awkward than having to tell your boss that you’ve missed key deadlines or that a project has run sorely over budget because your management skills aren’t up to par.
What’s needed is the ability to steal best practices from project managers and incorporate them into your marketing team’s work. Stop trying to organize on the fly, or working like 52% of marketers who report they have to work overtime in order to get ahead of their work. Instead, learn the basics of project management for marketing and know better which projects your team can support and whether you’ll need additional resources to get everything done. Never again have another uncomfortable conversation with your boss (at least not about the projects you’re working on).
In this webinar, you will learn six essential skills from project managers that will allow you to:
- Manage work requests, from setting workflows to leveraging templates
- Plan projects, including managing scope creep, and setting timelines and priorities
- Direct the review and approval process to cut back on rounds of mistakes and edits
- Collaborate skillfully with your team members and work requestors
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