Managing New Media Dynamics
Sponsored by: Canon Solutions America
Speakers: Brian Soifer, Partner, Dolphin Creative Promotions
Today’s businesses have more marketing options than ever before. Low barriers to entry on marketing automation and social media platforms present massive opportunities for businesses of all sizes, but these advancements also mean increased complexity and the need to keep tabs on an ever-expanding range of channels. This webinar will share market insight on how your peers are coping with the changes in media dynamics and the strategies they are pursuing to do so. Key discussion topics include:
- Data from a 2017 InfoTrends survey of more than 700 enterprise marketing executives on communications strategies
- Examples of how firms are leveraging data and omni-channel communications to deliver business results
- Recommendations for success as you evaluate your marketing communications budget in 2018
Come to this session armed with your questions. You'll be able to submit questions directly to our panelists for a live Q&A session during the hour.
Sponsored by Canon Solutions America
Can’t make it on November 30th? No problem! Printing Impressions and Target Marketing webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.