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Making Mobile Work

October 6, 2010
• Presented By: Target Marketing
• Sponsored By: HP
• Duration: One hour

• Speakers: Michael Becker, North America Managing Director, Mobile Marketing Association; David Javitch, Vice President of Marketing, Scanbuy; Oscar Padilla, Director, Interactive Services, Vertis Communications

• Moderator: Barb Pellow, Group Director, InfoTrends

• Click Here: Making Mobile Work

With the growth of mobile use, there's no better time than now to figure out how to integrate mobile into your media mix. 

This webinar will explore how marketers and marketing service providers have developed and delivered mobile campaigns that blend print, quick response (QR codes) and SMS texting to increase consumer interaction, improve response rates and build a mobile database for the future.

Panelists will share:

  • Specific campaign examples
  • Information about underlying technologies needed to execute a mobile campaign
  • Implementation considerations
  • Results that mobile campaigns produced for their business

 Sponsored by: HP

To view this free webinar click here!



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