Making Books Social
April 6, 2010
• Presented By: Book Business
• Sponsored By: HP
• Duration: One hour
• Speakers: Brett Cohen, Vice President, Quirk Books; Malle Vallik, Director of Digital Content & Social Media, Harlequin Enterprises; Jayne Hoogenberk, Community Manager, eHarlequin.com and Rob Goodman, Director of Online Marketing, Simon and Schuster
• Moderator: Barb Pellow, Associate, InfoTrends and Principal, Pellow & Partners
• Click Here: Making Books Social
• Sponsored By: HP
• Duration: One hour
• Speakers: Brett Cohen, Vice President, Quirk Books; Malle Vallik, Director of Digital Content & Social Media, Harlequin Enterprises; Jayne Hoogenberk, Community Manager, eHarlequin.com and Rob Goodman, Director of Online Marketing, Simon and Schuster
• Moderator: Barb Pellow, Associate, InfoTrends and Principal, Pellow & Partners
• Click Here: Making Books Social
Recognizing the paramount importance of social networking in the lives of today's readers, publishers are blending web sites and social media with new book released to get and keep conversations going. They are looking for opportunities for readers to not only review and order new titles online, but also share their enthusiasm for books with fellow members of sites, communicate with authors and use a variety of up-to-date digital tools to express interests and opinions.
This webinar will share with you how leading publishers are blending books, communities and social networking to drive business.
Sponsored by HP
Click here to view this webinar!
