QR Code Best Practices - Increase Your Direct Mail Response and ROI
Sponsored by: Foster Printing Service
Speakers: Val DiGiacinto, Vice President, Sales/Partner, The Ace Group and David Henkel, President, Johnson and Quin
Everybody is talking about QR codes. They're the next big deal in marketing, especially for direct mailers.
QR Codes can get a passive prospect to take immediate action -- make a purchase, register for an event, or take a survey. They turn a printed direct mail piece into an interactive mobile call to action.
This one-hour webinar will feature two direct marketers, both of whom have successfully used QR codes in campaigns for various companies. They'll present best practices and case studies involving this fast-growing technology.