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Lead Nurturing - Multichannel relationship strategies to take a contact from prospect to sale

April 5, 2011
• Presented By: Target Marketing
• Sponsored By: HubSpot
• Duration: One hour

• Speakers: Dan McDade, President and CEO, PointClear; Parin Mody, Global Director of Business Development, Mardev/DM2

• Moderator: Thorin McGee, Executive Editor, Target Marketing

• Click Here: Lead Nurturing - Multichannel relationship strategies to take a contact from prospect to sale


Few marketing tasks are as frustrating and expensive as prospecting for new customers, and yet many companies don't do what it takes to nurture those fresh prospects into leads and eventually into buyers. There is an art to lead nurturing, and that art will increase your sales.

Join lead nurturing experts Dan McDade, author of the book "The Truth About Leads" and President and CEO of PointClear, and Parin Mody, Global Director, Business Development for Mardev-DM2, for this master class on what you need to do to nurture leads today.

You will learn:
 
  • The mistakes that cause marketers to waste good leads
  • Business processes that help nurture more leads into sales
  • How to manage and leverage your leads data
  • When is a lead ready to buy - and ready to meet your sales team?
  • How to keep immature leads engaged with your company until they're ready to purchase
Sponsored by: HubSpot

To view this webinar, click here!
 

 

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