There's no surer way to waste marketing dollars than to pass unready "leads" on to your sales team.
You need two things to make effective use of those prospects: a good working definition of what sales wants from marketing leads, and an effective process to spot those traits in your prospect pool and nurture them into prospects who aren't yet ready to meet your sales people.
In this webinar, learn how to:
* Develop a framework to evaluate, rank and nurture leads
* Fit leads into the sales process
* Align communication between marketing and sales
* Employ automated messaging to keep leads moving through your sales funnel
* Convert more prospects into leads, and more leads into sales
To view this webinar, click here.