Odds are, you've invested quite a bit of time, energy and cost in developing a high-performance demand generation program. The last thing you want is your fulfillment materials to leak away these valuable leads. To drive results, this follow-up communication must not only keep the promise made in the lead-gen campaign but also move the sales process forward - even close the deal!
In just 30 minutes, two of the leading B-to-B and B-to-C experts on multi-step, multi-touch sales will share more than a dozen proven marketing strategies that boost response to fulfillment campaigns.
You will learn:
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