Lead Fulfillment That Gets Results

September 1, 2009

• Presented By: Target Marketing
• Sponsored By: Iron Mountain Fulfillment Services
• Duration: 30 minutes

• Speakers: Bob Bly, Freelance Copywriter; Alan Rosenspan, President, Alan Rosenspan & Associates

• Moderator: Hallie Mummert, Editor in Chief, Target Marketing

• View this Webinar

Odds are, you've invested quite a bit of time, energy and cost in developing a high-performance demand generation program. The last thing you want is your fulfillment materials to leak away these valuable leads. To drive results, this follow-up communication must not only keep the promise made in the lead-gen campaign but also move the sales process forward - even close the deal!

 

In just 30 minutes, two of the leading B-to-B and B-to-C experts on multi-step, multi-touch sales will share more than a dozen proven marketing strategies that boost response to fulfillment campaigns.

 

You will learn:

• What components to include-or leave out
• Ways to personalize the message based on data collection
• Copywriting dos and don'ts
• Ideas for integration with other channels

Click here to view this free webinar today!