All your efforts at integrated marketing only go so far if you can't bring the winning run home. Whether it was your direct mail, e-mail, Twitter post or mobile text that finally drove a prospect (or customer) to your landing page, once there your entry page must pay off his interest -- and in some cases, even close the deal.
In this 60-minute educational program, you'll hear what works and what to avoid from some of the leading marketing experts in the digital space.
They'll cover integration between the solicitation effort and the landing page, landing page design, structuring multi-page conversion processes, and mobile Web considerations.
Sponsored by: HubSpot