Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

SEM for Direct Marketers - Finding the keywords, offer, audience and landing pages to drive conversions from your paid search

December 7, 2010
• Presented By: Target Marketing
• Sponsored By: HubSpot
• Duration: One hour

• Speakers: Kevin Lee, Founder, Chairman & CEO, Didit

• Moderator: Thorin McGee, Executive Editor, Target Marketing

• Click Here: SEM for Direct Marketers


Paid search taps into an audience that is 100% targeted, trackable and testable. But many companies fail to capitalize on these opportunities despite heavy investment. It's easy to simply feed your marketing dollars to Google or Yahoo/Bing by overpaying for keywords that aren't targeted enough to your customers and prospects, to flash them ads and offers that don't drive clicks, and to send them to landing pages that don't convert.

Direct marketers have perfected techniques that put the right offer in front of the right audience to drive conversions, and collecting the data to make those campaigns accountable. This webinar will show you how to apply those same tenets to paid search:

-Target the right keywords for your audience
-Create and test ads that get clicks
-Develop landing pages that convert
-Collect and analyze the data to improve your campaigns

Sponsored by HubSpot

To view this webinar click here!:


 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: