Paid search taps into an audience that is 100% targeted, trackable and testable. But many companies fail to capitalize on these opportunities despite heavy investment. It's easy to simply feed your marketing dollars to Google or Yahoo/Bing by overpaying for keywords that aren't targeted enough to your customers and prospects, to flash them ads and offers that don't drive clicks, and to send them to landing pages that don't convert.
Direct marketers have perfected techniques that put the right offer in front of the right audience to drive conversions, and collecting the data to make those campaigns accountable. This webinar will show you how to apply those same tenets to paid search:
-Target the right keywords for your audience
-Create and test ads that get clicks
-Develop landing pages that convert
-Collect and analyze the data to improve your campaigns
Sponsored by HubSpot
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