• Presented By: Target Marketing
• Sponsored By: Aprimo
• Duration: One hour
• Speakers:
Daryl Nielson, World Wide Email Manager, Hewlett-Packard; Sridhar Shankar, Digital Marketing Analyst, Hewlett-Packard; Bradley Dornick, Senior Account Manager, Pepper
• Moderator:
Thorin McGee, Editor-in-Chief, Target Marketing
• Click Here:
Integrated Email Marketing: How HP combines push and pull email strategies to increase ROI, and you can too
Hewlett-Packard has developed its integrated email marketing strategy that dramatically increased their revenue, engagement, and achieved open rates over 90% in some cases. How are they doing it, and what can you learn from that, whether your firm is large, small, business or consumer?
Join us on this webinar to learn:
*How HP leverages product update emails to get opens, build goodwill and even drive sales
*Why HP has moved away from customer modeling and toward recording individual profile information
*How HP balances its communications and manages lists and opt-outs
*How you can apply those lessons to email marketing for any business of any size
Sponsored by: Aprimo
To view this webinar, click here.
