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Integrated Email Marketing: How HP combines push and pull email strategies to increase ROI, and you can too

December 13, 2011
• Presented By: Target Marketing
• Sponsored By: Aprimo
• Duration: One hour

• Speakers: Daryl Nielson, World Wide Email Manager, Hewlett-Packard; Sridhar Shankar, Digital Marketing Analyst, Hewlett-Packard; Bradley Dornick, Senior Account Manager, Pepper

• Moderator: Thorin McGee, Editor-in-Chief, Target Marketing

• Click Here: Integrated Email Marketing: How HP combines push and pull email strategies to increase ROI, and you can too


Hewlett-Packard has developed its integrated email marketing strategy that dramatically increased their revenue, engagement, and achieved open rates over 90% in some cases. How are they doing it, and what can you learn from that, whether your firm is large, small, business or consumer?

Join us on this webinar to learn:
*How HP leverages product update emails to get opens, build goodwill and even drive sales
*Why HP has moved away from customer modeling and toward recording individual profile information
*How HP balances its communications and manages lists and opt-outs
*How you can apply those lessons to email marketing for any business of any size

Sponsored by: Aprimo

To view this webinar, click here.



 



 

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