Progressive Marketer Webcast Series: Building an Integrated "Sales and Marketing Factory": A Case Study of Concur Technologies

Traditionally, the mind of the marketer is on demand generation: filling the funnel for the sales force. Today, while that's still a key first step toward customer acquisition, marketing's role now extends far beyond the top of the funnel: to establishing an integrated "sales and marketing factory."

In this webinar, you'll learn how Concur Technologies aligned their sales and marketing team by creating a lead management framework that provides the taxonomy, process, and metrics from successful lead management.

Key takeaways:

-How to start the process of aligning sales and marketing
-Why establishing a Demand Funnel is a critical first step for effective demand generation
-Concur's funnel model that integrates marketing, lead development, and sales
-How Concur integrates lead scoring and nurturing with the Demand Funnel
-How the Demand Funnel is used to measure pipeline volume and velocity

Sponsored by: Eloqua

Click here to view this free webinar, today!

*As a subscriber to a Target Marketing Group publication, we thought this information might be of interest to you. This webinar is powered by the Target Marketing Group however, the content within was developed solely by the sponsoring company.