How Search-Satisfied Is Your Audience? : Target Marketing

• Presented By: Publishing Executive
• Sponsored By: Nstein
• Duration: One hour

Speakers: Diane Burley, Industry Specialist, Nstein

Moderator: Matt Steinmetz, Special Projects Editor, Publishing Executive

Wayfinding is the science of navigating through architecture. It's more than just signage, it is an intrinsic understanding of the decisions people make when they are orienting themselves. Is the physical world of wayfinding different from the digital one?

Join us for this live webinar to explore:

* how readers orient themselves to your site (particularly if the land off of a search engine)

* how people seek information

* how they become frustrated with anemic search

* the technologies and techniques you can take to make sure your site is inviting and engaging -- no matter what page your readers are on.

Click here to view this webinar today.

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