In today's business climate, when it's a challenge to grow profit and return on investment, the most effective campaigns rely on both postal and email marketing.
It's a fact that response increases across the board when direct mail and email are combined in a multi-channel campaign. If executed well, it should more than double! Even better, this two-ply marketing will strengthen your brand.
You'll gain mindshare, improve your conversion rates and that will increase the return on your investment, especially if all your marketing campaigns maintain a theme that is interchangeable between them regardless of channel.
Join us for this free webinar to learn:
* How to effectively utilize multi-channel marketing for better ROI and more market share.
* How to increase your response rates by employing the "IOU Principles"
* The five critical elements to consider when creating your campaign including: branding, timing, the list, the call to action and analysis
Sponsored by Infogroup/Edith Roman
To view this webinar click here!