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Multi-channel Tactics You Must Deploy to Gain New Customers

November 3, 2010
• Presented By: Target Marketing
• Sponsored By: Infogroup/Edith Roman
• Duration: One hour

• Speakers: Greg Grdodian, President, Infogroup/Edith Roman and Infogroup/ePostDirect

• Moderator: Peggy Hatch, Group President and Publisher, Target Marketing Group

• Click Here: Multi-channel Tactics You Must Deploy to Gain New Customers

In today's business climate, when it's a challenge to grow profit and return on investment, the most effective campaigns rely on both postal and email marketing.

It's a fact that response increases across the board when direct mail and email are combined in a multi-channel campaign. If executed well, it should more than double! Even better, this two-ply marketing will strengthen your brand.

You'll gain mindshare, improve your conversion rates and that will increase the return on your investment, especially if all your marketing campaigns maintain a theme that is interchangeable between them regardless of channel.

Join us for this free webinar to learn:
* How to effectively utilize multi-channel marketing for better ROI and more market share.
* How to increase your response rates by employing the "IOU Principles"
* The five critical elements to consider when creating your campaign including: branding, timing, the list, the call to action and analysis

Sponsored by Infogroup/Edith Roman

To view this webinar click here!


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