How Customer Data Platforms Turn the Mythical Single Customer View Into Reality (2017 AAMT Virtual Conference Session)
Speakers: David Raab, Founder, Customer Data Platform Institute
Check out this webinar, originally offered as a session at 2017 All About Marketing Tech Virtual Conference.
A unified customer experience across all marketing channels must start with a single and complete view of each customer. But creating a 360 degree customer view has remained out of most marketers’ reach.
In this session, David Raab, founder of the Customer Data Platform Institute, will:
• discuss the progress that has been made towards making this customer view a reality;
• provide an overview of the Customer Data Platform (CDP) technology landscape;
• talk about where a CDP fits in the marketing stack;
• and provide some recommendations on how to think strategically about integrating a CDP into a marketing technology roadmap.