Green Marketing Without Greenwashing - How to legally and ethically back up your environmental claims
April 6, 2010
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• Sponsored By: New Page
• Duration: One hour
• Speakers: Scot Case, Vice President, TerraChoice; Randi W. Singer, Litigation Partner, Weil, Gotshal & Manges; Rick Merdan, Marketing Strategy Manager – Environmental, NewPage Corporation; Ben Grossman, Co-president, Grossman Marketing Group
• Moderator: Hallie Mummert, Editor in Chief, Target Marketing
• Click Here: Green Marketing Without Greenwashing
As consumer awareness of environmental issues has grown, so has the amount of marketing that touts products and services as being environment-friendly. But not all of these claims are accurate, regardless of whether the marketer intended to mislead its audience or not. And now consumers (and your competitors), via the Federal Trade Commission and the Better Business Bureau, are challenging marketers to put their research where their claims are.
Learn how to promote your company's environmental efforts both legally and ethically during this one-hour webinar that will discuss:
- the FTC's regulations on environmental marketing claims, called the Green Guides
- the implications of making unethical green marketing statements
- supporting claims with fact-based and/or third-party verifications
Click here to view this free webinar, today!
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