Going Global: A Practical Guide for Data-Driven Marketers (2016 DMDay Virtual Conference Session)
Speakers: Kitty Kolding, President & CEO, Infocore
Click above/below to view this webinar, originally offered as a session at 2016 Direct Marketing Day @ Your Desk Virtual Conference & Expo.
U.S. marketers have the benefit of working in the most prolific, efficient audience data market in the world, specifically when it comes to enriching customer data for CRM initiatives or conducting new customer acquisition campaigns. However, when marketers extend into international markets, the rules, the marketplace and the players aren’t the same. What’s more, data privacy laws vary greatly from country to country, and in some cases penalties for non-compliance include jail time and million-dollar-per-day fines.
Kitty Kolding, CEO of Infocore, will outline the key considerations marketers must incorporate into their global marketing and CRM initiatives, providing on-the-ground facts, tactics and approaches that could mean the difference between success and failure.