• Presented By: Target Marketing
• Sponsored By: Nielsen Claritas
• Duration: One hour
• Speakers:
Greg Bright, Director, Data Management, The Arizona Republic;
Dan Marks, Chief Marketing Officer, First Tennessee Bank;
Mike Mancini, Vice President of Data Product Management, Nielsen Claritas
• Moderator: Hallie Mummert, Editor in Chief, Target Marketing
•
View this Webinar
With brand allegiance faltering under the weight of consumers' economic concerns, it's time to rethink the loyalty model and focus on customer segmentation to address more than just rewards and promotions.
In this webinar, marketers will be shown how to leverage data across their organizations' various customer touch points to:
- reduce media spend
- maximize customer service interactions
- create relevant marketing programs
- focus product development
- plan retail location/services
You'll learn the latest approaches to customer segmentation, including how First Tennessee and The Arizona Republic reduced marketing costs, boosted retention and increased share of customer.
Click here to view this webinar today!
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