The success of any lead management program hinges on how well you nurture the "B" leads, because eventually many of those B's become A's. With a little better tending to the marketing seeds you've sown, you can reap more of the benefits of your demand-generation efforts.
So, if your lead management program is more 2007 than 2011, spend an hour with some of the country's top lead marketing experts to get a stronger grip on:
lead segmentation tactics
nurturing through targeted content strategies
follow-up contact planning and automation
Sponsored by HubSpot
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