Engaging Customers on the Third Screen: How Mobile Is Changing the Way People Interact With Your Publishing Brand
December 8, 2009
• Presented By: Publishing Executive & Book Business
• Sponsored By: MoFuse, Inc.
• Duration: One hour
• Speakers: Tom Smith, VP, Web Analytics, InformationWeek Business Technology Network, Techweb; David Langevin, VP, Digital Business Development, Houghton Mifflin Harcourt; Annette Tonti, CEO, Mofuse
• Moderator: Matt Steinmetz, Special Projects Editor, Book Business & Publishing Executive
• Click Here: Engaging Customers on the Third Screen: How Mobile Is Changing the Way People Interact With Your Publishing Brand
• Sponsored By: MoFuse, Inc.
• Duration: One hour
• Speakers: Tom Smith, VP, Web Analytics, InformationWeek Business Technology Network, Techweb; David Langevin, VP, Digital Business Development, Houghton Mifflin Harcourt; Annette Tonti, CEO, Mofuse
• Moderator: Matt Steinmetz, Special Projects Editor, Book Business & Publishing Executive
• Click Here: Engaging Customers on the Third Screen: How Mobile Is Changing the Way People Interact With Your Publishing Brand
The advent of mobile devices and consumers' rapidly evolving reading habits make it more imperative than ever for publishers to reach readers wherever they are.
Webinar attendees will learn about:
- The mobile landscape for publishers, including an industry overview, growth projections, and options for being mobile (apps, mobile sites, designing for the small screen, and more).
- How to leverage mobile to extend your reach, increase your audience, promote special events and drive revenue.
- What to consider when evaluating a mobile solution.
