How to Engage When Customers Don't Give a Damn (2016 AAEM Virtual Conference Session)
Speakers: Jeanette Maw McMurtry, Author, Consultant, Keynote Presenter, e4 Marketing
Click to view this webinar, originally offered as a session at the 2016 All About Email Virtual Conference & Expo.
Customers believe what they want to believe, see what they want to see, and could not care less about what you say. We are wired to create preconceived notions, attitudes and beliefs, and even the most valid of evidence can't sway us. However, there are some simple and powerful things marketers can do to break down that wall and get through in ways that build trust, support, and loyalty.
This session on psychology-based marketing will enlighten your mind as to what really matters to consumers, what inspires them to engage, and what makes them believe your brand and products.