Email, Mobile and Social Media Marketing: Lessons from top-performing B-to-B and B-to-C brands (2016 DMDay Virtual Conference Session)
Speakers: Daniel Burstein, Director of Editorial Content, MECLABS Institute
Click above/below to view this webinar, originally offered as a session at 2016 Direct Marketing Day @ Your Desk Virtual Conference & Expo.
According to MarketingSherpa research with 2,057 U.S. adults, email is the most popular way (across every age group) customers want companies to communicate with them. And we’re sure you’ve been inundated with enough data about the growth of social media and mobile to want to discover ways to incorporate these channels into your marketing mix.
So to help you get a new idea or two for improving your email, social media and mobile marketing, in this session Daniel Burstein, Director of Editorial Content, MarketingSherpa, will share customer-first marketing case studies from successful B-to-B, B-to-C and nonprofit brands like Door to Door Organics, DonorsChoose.org and Optum.